What should organisations do to encourage staff to use their EAP?
This week, Tracey Paxton, director of operations for Vivup EAP and executive board member of UK EAPA writes about how employers can encourage staff to use their EAP.
Offering Employee Assistance Programmes (EAPs) to staff continues to remain a popular option amongst UK organisations, who are keen to find ways of supporting their workforce. In turn, of course, this brings benefits to employers in terms of increased productivity with the reduction in days off work due to stress and other problems.
But while take-up of EAPs may be high when it comes to organisations choosing to opt for these services, it is also the case that take-up of their EAP by those whom it is intended to benefit – employees – is still low. Figures show that relatively few actually access their EAP despite it being on offer to the whole workforce.
Why is this? It isn’t as though problems such as financial worries, anxiety and stress have gone away: far from it, they are as real as ever and even on the rise. EAPs are often available 24/7 and always confidential, so are an ideal resource for people who need support. Why aren’t more people using their EAP and what can employers do about it?
The problem is often simply one of communication. Many employees are simply not aware that they had access to an EAP. As a former senior NHS manager and provider of EAP services, I can attest to this, often hearing staff say they did not know that an EAP was available to them.
So, whose responsibility is it to ensure that employees are aware that their EAP is ready and waiting to help them? While it may be tempting to say that this responsibility lies with the provider, in my view it is as much with the organisation itself.
If that’s the case, then what can employers do about it?
Making an EAP visible
An organisation always works best if everything about that organisation has ‘buy-in’ from senior management down. If you want to embed a culture where people feel confident to ask for help, then that support needs to be clearly visible right to the top.
Visibility of the EAP can be achieved very effectively in several ways. Consider hosting Health and Wellbeing Days for your staff. How often you have them is up to you but these days should allow employees to find out all about the benefits of their EAP and, most importantly, what they need to do to access them. You could time these days so they fall at the same time as key dates in the national health calendar such as World Mental Health Day.
If employees are going to engage with their EAP, they will benefit from information to take away and digest at their leisure. Information packs and presentations with clear visuals will really help boost awareness.
The next step is to ensure that all managers within the organisation are aware of how to have supportive conversations with their staff. Helping someone who is struggling takes patience and skills – a person asking for help is a person who is feeling vulnerable who will easily feel ‘brushed off’ if they are not dealt with sensitively. Managers should also have full awareness of support services to which they can direct vulnerable staff.
Accessing the EAP
Someone who needs help will easily feel put off if they are struggling to get hold of the person they need, and this will make them feel even lower and more rejected. Make sure that clear instructions on exactly how to access EAP provision are signposted via all communication methods within your organisation. Posters in clearly visible places; small cards available on public reception areas that can be picked up and put in wallets, plus any online platforms such as newsletters and intranet sites, are all places where EAP provision should be seen. Also add EAP contact details to all documentation that passes between hands in organisations, such as meeting agendas.
Confidentiality is key
As I said above, remember that one of the clear attractions of EAP services to employees is that it is confidential. When we have problems, we want to know they will reach no other ears than those in whom we are confiding. Research has shown that employees will tend to phone their EAP after hours – if that option is available to them – suggesting that people would prefer to be alone when they do this. Many people want to know whether their line manager or colleagues will find out that they have accessed the service. Make it clear that all lines of communication between employees and the EAP are confidential, that no reports are sent back and that there is no record of their use. Also, make it clear that the exception to this is a situation where a client wants to harm themselves or other people: in that circumstance, a professional must intervene.
Other services
Also helpful is for organisations to make it known to staff that although EAPs may be known for their counselling services, they also provide a lot of other things such as legal advice and help with financial problems, as well as welfare issues and psychological help. Often, these services are available round-the-clock.
In making EAPs clearly visible in every channel of the workplace, stating the range of services they provide and how they can be accessed, senior managers have a much better chance of encouraging greater take-up amongst their staff.